IG Algorithms: What You Can Do About It
And a Free NYC Pizza Guide!
This one is for the content creators out there! Or for anyone who wants to learn a bit more about the wonderful world of social media and what I do.
Have you pivoted your content recently or just wanted to try posting something you don’t typically post, only to feel anxiety about it? Because you know that the dreaded algorithm might not recognize it and stunt its growth? Or worse, “shadowban” it? You’re not alone!
First off - the whole shadowban thing is a little bit of a myth, at least the way that we know about it. I’ve done some research and I have had some clients’ posts (and my own posts) not show up under certain hashtags, but it’s few and far between. Avoid oversaturated hashtags or anything like #mustfollow #like4like etc (ie anything spammy) and you should be ok.
The real shadowbanning happens when you violate Instagram’s community guidelines (which have gotten a bit out of control, but these are the rules). You can also go to Menu > Settings > Account > Account Status and see what that says. If you’re in good standing, it will tell you. And if you’re not, well you’re shit out of luck because there’s not a whole heck of a lot you can do about it LOL. Just kidding (ish), but there are a few things you can do…this article from Hubspot is pretty helpful and more detailed!
Usually, the algorithm does right by you if you know how to work with it. That said, you can still do everything right and not see the same level of success on every single post. Or, even worse, you do everything right and it tanks miserably. Happens to me allllll too often.
Speaking of content…here’s a few links you might need as a fellow creator, especially in the food industry. I get asked a lot about my favorite tools and these are a couple I can’t live without:
Weighted Base Phone Stand - so far the best one I’ve used and have been using for years. Great for cooking videos and even restaurant shoots. Click here to buy on Amazon.
Aperture Mini LED Light - for restaurant visits at night. It’s about the size of a credit card (thicker obviously), so it fits easily in a pocket or a purse. Even a small purse. Have had this for years as well. Click here to buy on Amazon.
And for the pizza lovers! I made a FREE downloadable NYC Pizza Guide for you on my website. And as it states: it doesn’t suck.
Click here and scroll down to DL.
Lmk what you think!